Page 16 - DE Booklet - V5

TOURISM

Tourist Attraction - Sarawak Regatta

STRATEGIC ACTIONS

aCTION Promote Sarawak through Digital Media

Objectives: 7 Programme Examples:
• Building the Sarawak tourism content and promote it
• To position through blogs, websites, Facebook, and other digital
Sarawak as a channels

major tourist aCTION Provide a digital platform for tourism product and service
destination 8 providers to enhance their business

using digital Programme Examples:
technology • Create one-stop digital platform supported by big
data analysis to promote and transact tourism-related
products
• To create better aCTION Personalisation of tourist experience online

presentation of 9 Programme Examples:
tourism product • Standard Portal and App Development, Improve

and services websites and portals, User friendly Tour planning,
applications/functions, AR/VR
using digital

technology to
enhance tourist

experience

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